Squarestreet watches was founded in Stockholm, Sweden by Alexis Holm in 2010 to design and develop elegant contemporary timepieces with one foot in minimalist modernity and the other firmly rooted in traditional wristwatch aesthetics.
Squarestreet since 2010 have launched 3 models of watches. First the Squarestreet Minuteman, a watch for the new gentlemen. For those of you weighed down by heavy stainless steel lumps hanging off your wrist. Made for the man who finds minimal watches just a bit too minimal and would rather be able to read the time. This is Aluminum. Simple. Perfect. Weightless.
Then came SQ31 – Aluminum which represents everything that squarestreet stands for. Innovation, moderation and honesty.
Ronda in Switzerland was chosen for superior build quality, battery life and overall slimness of their watch movements. The heart of the Aluminum stands a mere 2.3mm tall but still offers a staggering 42 months of runtime, small second counter at the 6 o’clock position and date readout.
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